A good media monitoring brief is essential when you want to get the most out of your media monitoring service. To aggregate only the most relevant content, here a few brief tips -
1. Be specific
Specify clearly the names of places, people, campaigns etc. that is of interest to you. Specific media sources to be included should also be listed.
2. Be comprehensive
Give context to the issues you are interested in especially if you want to focus on certain aspects of an issue only.
3. Update regularly
As your organisation changes and your media strategy moves on, be sure to update the brief to reflect these most recent interests and/or organisational changes.
4. Pick a media monitoring partner that works for you
Not all briefs are suited to an automated content aggregation method. Be sure to pick a monitoring partner with a content aggregation methodology that suits your needs best.
5. Alter the brief for specific media types
Be sure to add any hashtags or social media handles that relate to your interests in your social media specifications. Note any media sources specific to the media type that would be of interest to you.
6. Regular meetings with your content editor
It's valuable for your content editor to understand the nuances behind the brief requirement.
Regular face to face meetings with your content editor is the most fool proof way to get the most out of your service.
For all your media monitoring requirements, get in touch with us.