MySocial

Evergreen Content

Evergreen is simply content recycling. It is a great way to get more engagement on your posts by republishing it to your social media profiles.

One of the key challenges in publishing content to social media is that it requires constant replenishment of posts to keep your profiles updated.

Effectively there are 2 biggest challenges:

#1 Most posts have much bigger potential than a one time publication. A post published at 9am is missing out of users who only check their social media in the evening. How can you smartly repeat posts?

 #2 The day you don't schedule posts is the day your audience forgets who you are. How does on keep their profiles always updated?

You can now solve both of these using MySocial. You can simply designate specific posts or entire content groups (categories) as Evergreen. Our publisher will then automatically schedule theses posts based on your posting schedule.

How does it work?

1. Create a posting schedule for your project.

2. Mark as many posts evergreen as possible. To mark a post (or an entire content group) as evergreen - simply select the post in the publishing calendar and click Make Evergreen:

3. Go to Publishing > Evergreen Content and make sure that Evergreen is enabled for the project:

If it is disabled, click Activate Evergreen Scheduling:

4. Now the system will regularly check your posting schedule and anytime there is less then 2 hours before an upcoming posting time and nothing was otherwise scheduled - the system will automatically grab the next available evergreen and schedule it.

Note:

As part of our compliance in spam prevention, Evergreen has a limit of 3 days per repost. If you wish to publish a post on a daily basis, it would be best to do a recurring post instead. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.