Two Men and a Monster
Fairlea Polmear Fairlea Polmear

Two Men and a Monster

Known as the Nedlands Monster, Cooke turned the big country town of Perth into a city. Many decades after his death, two of his crimes would have a ricochet effect on the Australian justice system and the public’s perception of the police force, all thanks to the diligent efforts of two West Australian journalists.

Read More
Maccas said what?!
Fairlea Polmear Fairlea Polmear

Maccas said what?!

What are the social media lessons you can learn from high profile companies that have made BIG mistakes?

Read More
Copyright wars
Fairlea Polmear Fairlea Polmear

Copyright wars

Copyright can be confusing, especially when there is an ongoing court battle which could change the entire landscape for media monitoring organisations in Australia.

Read More
A Brief Update
Fairlea Polmear Fairlea Polmear

A Brief Update

Your media monitoring brief shouldn’t be a ‘set and forget’ document that you hand over to us at the beginning of your contract and then never look at again.

Read More
The Business of Clipping
Fairlea Polmear Fairlea Polmear

The Business of Clipping

Vain actors and aristocrats can be credited with the fact Media Monitoring exists as a service today.

Read More
‘Google it Mate’
Fairlea Polmear Fairlea Polmear

‘Google it Mate’

Asking questions is the first way to bring about change, so press pack use your power wisely…

Read More
Splashing the Cash
Fairlea Polmear Fairlea Polmear

Splashing the Cash

Described by some as a necessary evil and others as a scourge on journalistic integrity, chequebook journalism is a practice that can be traced back to Europe and Britain since at least the 1850’s

Read More
Fool me once…
Fairlea Polmear Fairlea Polmear

Fool me once…

The origins of April Fool’s Day are unknown with many believing the custom began in Renaissance Europe. Over the centuries pranks have become progressively more elaborate and the media industry have really embraced trying to fool the consumers.

Read More
Fake News Vs Real News
Fairlea Polmear Fairlea Polmear

Fake News Vs Real News

Over 12.7 million Australians (60.8% of the population) say the Internet is their main source of news, but what sort of news are they consuming?

Read More
Speaking in Soundbites
Fairlea Polmear Fairlea Polmear

Speaking in Soundbites

Unless you’re a uni student or work for MyMedia I think it’s safe to assume you don’t have time to watch the daily press conferences on ABCNews24. However, if you do you might like to play the game ‘pick the soundbite’.

Read More
Just for laughs…
Fairlea Polmear Fairlea Polmear

Just for laughs…

For nearly ten years the NT News became infamous for their hilarious front pagers, considering the current state of the world we thought we’d take a minute to have a politically incorrect giggle…

Read More
The rush to publish
Fairlea Polmear Fairlea Polmear

The rush to publish

The profession of journalism has changed rather dramatically over the past 30 years and the biggest disruptor to the fourth estate has been the Internet.

Read More
The death of the local rag…
Fairlea Polmear Fairlea Polmear

The death of the local rag…

Local papers are the pulse of a community. They can hold councils to account and inform residents on local issues, however in recent years regional newspapers have been dropping like flies.

Read More
Beginner’s guide to writing a brief
Sudel Chapman Sudel Chapman

Beginner’s guide to writing a brief

A good media monitoring brief is essential when you want to get the most out of your media monitoring service. To aggregate only the most relevant content, here a few brief tips

Read More
Not all publicity is good publicity
Sudel Chapman Sudel Chapman

Not all publicity is good publicity

throughout history, news outlets have sensationalised particular news stories. A strong headline that outlined some type of scandal would always sell newspapers; and the day’s top story on the evening news was always delivered with dramatic emphasis.

Over the past few years, we have seen a change in that the sensationalising of news is not just the fault of the media organisations.

In a media environment that is dominated by social media sharing, news can be taken out of context and blown completely out of proportion simply due to the massive audience reach that social media allows.

It’s a dangerous media world we live in. In just a few minutes a story can go from being completely unknown to being shared and re-shared across the world. And if the facts aren’t quite right, reputations can so easily and quickly be ruined.

Read More