Ask more of your media intelligence.
Purpose-built analysis, directly within Newsroom.
Communications teams can receive hundreds of monitored media items across a single day. The challenge is no longer simply finding them. It is understanding what they collectively mean. Smart Insights uses purpose-built AI within Newsroom to help your team analyse its monitored, human-verified media coverage faster.
Built on a trusted media foundation
The quality of the analysis starts with the quality of the coverage. Smart Insights does not replace MyMedia's monitoring and editorial process. It builds on it. Every analysis begins with the monitored media already contained within your Newsroom environment. That means your team does not need to manually gather articles, upload documents or recreate the media context before asking a question. The coverage is monitored and reviewed. Then the technology helps you analyse it.
Quick Analysis
Understand your coverage in seconds. Use pre-engineered analysis tools to quickly explore key dimensions of your media coverage. Understand the overall media picture, condense a large body of coverage into a concise strategic summary or identify which media sources are driving the conversation. Understand the people and organisations shaping the narrative, examine how coverage is being framed or identify the issues, events and developments driving the story.
Executive Intelligence Reports
When the issue requires deeper analysis, Executive Intelligence Reports provide structured intelligence designed for complex communications environments, including Executive Leadership, Government Affairs, Risk and Crisis. Reports move beyond describing what was published to examine the wider narrative, key stakeholders and strategic implications.
Ask the Analyst
Ask a specific question. Select from purpose-built questions designed around common communications requirements. Smart Insights analyses the relevant monitored coverage and provides a direct answer grounded in that media environment. Use it to quickly interrogate an issue without manually reading every individual articl
Ask Anything
Interrogate your coverage in plain English. Ask questions about the media held within your Newsroom. For example: How has this issue evolved over the past month? Which stakeholders are driving the negative coverage? What are the strongest narratives emerging around this announcement? How has media sentiment changed since the campaign began? What should leadership understand about this issue? Smart Insights uses the relevant monitored coverage to help answer the question.
Daily Media Briefing
Start with what matters. A traditional daily media email can tell you what coverage arrived. The Daily Media Briefing is designed to help explain what warrants attention. AI-assisted analysis reviews the relevant monitored coverage and produces a concise executive briefing that highlights important developments and themes. Your team can then move directly into the underlying monitored coverage when more detail is required. Less time working through clips. More time understanding the media environment.
Purpose-built AI. Trusted media context.
Why this is different from general-purpose AI.
General-purpose AI tools can be extremely useful. But they are not inherently connected to your organisation's monitored media environment.
General-purpose AI
Built for broad use.
Requires users to provide the relevant media context.
May rely on information outside your monitoring brief.
Often requires significant prompting and refinement.
Is not inherently connected to your curated media coverage.
MyMedia’s Smart Insights
Built specifically for media intelligence workflows.
Works from the monitored coverage held within Newsroom.
Operates on coverage already reviewed against your monitoring brief.
Provides purpose-built analysis for communications teams.
Connects the analysis directly back to your media environment.
The role of AI at MyMedia
Technology accelerates the analysis. It doesn't replace the trusted foundation.
MyMedia uses AI where it can make your existing media intelligence more useful. It helps communications teams process larger volumes of coverage, interrogate complex issues and prepare intelligence faster. But the core proposition remains the same:
Relevant media coverage first. Intelligent analysis second. Better-informed decisions as the outcome.