Understand the broader media landscape
Your media environment is no longer defined by news alone. It moves across broadcast, print, online and social channels at different speeds, and with different levels of influence. MyMedia’s social modules extend your visibility beyond traditional news coverage, helping you track, understand and respond to the full conversation as it develops.
Social Listening
Understand the wider conversation around your organisation, industry, stakeholders and issues on social media channels. myListening helps communications teams identify social media mentions, emerging conversations, sentiment, trends, issues gaining momentum and stakeholder commentary. Monitor relevant social conversations across major platforms and use that intelligence alongside your traditional media coverage.
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Track conversations about your organisation, brands, people and reputation across social media and the wider web.
See where you're being discussed, understand the context around those conversations and identify activity that may require attention.
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Monitor the issues that matter to your organisation even when your brand isn't mentioned. Identify emerging conversations, changing narratives and spikes in activity early, helping your team understand what is gaining attention before it becomes a bigger issue.
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Understand what matters to the people and organisations that influence your operating environment. Track conversations involving key stakeholders, industry groups, community voices and other relevant audiences to build a clearer picture of the issues shaping discussion.
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Move beyond individual posts to understand how conversations are changing over time. Track sentiment, conversation volume, key themes and shifts in discussion to identify patterns and understand how audiences are responding to your organisation, issues or campaigns.
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Look beyond your own organisation to understand the broader environment. Monitor competitors, industry developments and sector conversations to identify emerging themes, compare share of conversation and understand where attention is moving.
Social Media Management
Manage your organisation's owned social media activity from one platform. Use mySocial to create content, schedule posts, publish across multiple channels, manage social inboxes, coordinate approval workflows, measure activity and manage your social presence efficiently.
Post it.
Create social media posts and publish it to all your social channels from within MySocial. Previews your post on each channel before you send it to ensure your post looks good everywhere. Create templates to use again later.
Report it.
Track how your audience grows and how engaging your posts are. In depth analysis translates easily to downloadable PDF reports. Schedule automatic reports to your inbox. Your report calendar gives visibility on reporting deadlines aproaching.
Schedule it.
Plan out posts for the weeks to come and schedule it. Recurring evergreen posts saves you time whilst maintaining a healthy presence in your social space. Your social calender makes it easy to see what is coming up.
Respond to it.
Manage your social inbox in one place. Collaborate with your team on engagements happening on your channels. Reply to direct messages, like comments on your posts, or create tasks from interactions. Mark as done to stay on top of it all.