Understand the broader media landscape
Your media environment is no longer defined by news alone. It moves across broadcast, print, online and social channels at different speeds, and with different levels of influence. MyMedia’s social modules extend your visibility beyond traditional news coverage, helping you track, understand and respond to the full conversation as it develops.
Social Listening
Understand the wider conversation around your organisation, industry, stakeholders and issues on social media channels. myListening helps communications teams identify social media mentions, emerging conversations, sentiment, trends, issues gaining momentum and stakeholder commentary. Monitor relevant social conversations across major platforms and use that intelligence alongside your traditional media coverage.
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Brand monitoring is essential to any business success. By monitoring the most important channels on the web and social media, MyListening keeps you up to date with everything that matters in your niche and anything connected to your company. You get fresh mentions of your brand and your market straight to your inbox. This way you get to know who talks about you and what, at the moment they do it.
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Analyzing your competitors’ strategies isn't just an option. It is a necessary part of your growth strategy. The more you find out about your business and your competitors, the more you learn, adapt, and ultimately flourish.
MyListening gives you full access to your competitors' strategies. You can spy on competitors from different angles and have a clear view where exactly the competition stands.
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Staying aware of your brand's mentions the moment they appear is critical for any business.
MyListening allows you to permanently monitor the web and social media for direct mentions of any business, track trending topics and proactively launch your brand into the conversation.
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A positive brand reputation builds loyalty and increases customer confidence. MyListening helps you shape and stay in control of the public perception of your product and brand. By always knowing who talks about you and what, you get the power to understand and protect your reputation in a fiercely competitive market.
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By having access to everything that is being said about anything, anywhere, you can make faster, better and more informed decisions. MyListening empowers you with 24/7 access to actionable data that will help you make the most out of your business. You can grow your brand by taking advantage of the great opportunities and business insights you will have permanent access to.
Social Media Management
Manage your organisation's owned social media activity from one platform. Use mySocial to create content, schedule posts, publish across multiple channels, manage social inboxes, coordinate approval workflows, measure activity and manage your social presence efficiently.
Post it.
Create social media posts and publish it to all your social channels from within MySocial. Previews your post on each channel before you send it to ensure your post looks good everywhere. Create templates to use again later.
Report it.
Track how your audience grows and how engaging your posts are. In depth analysis translates easily to downloadable PDF reports. Schedule automatic reports to your inbox. Your report calendar gives visibility on reporting deadlines aproaching.
Schedule it.
Plan out posts for the weeks to come and schedule it. Recurring evergreen posts saves you time whilst maintaining a healthy presence in your social space. Your social calender makes it easy to see what is coming up.
Respond to it.
Manage your social inbox in one place. Collaborate with your team on engagements happening on your channels. Reply to direct messages, like comments on your posts, or create tasks from interactions. Mark as done to stay on top of it all.